Feast on Deals: Using Online Coupons for Restaurant Discounts

Getting and keeping customers is important. One good way to do this is by giving out online coupons for discounts at your restaurant.

If you plan to use it for your restaurant, you’re in the right place. We will look at all the different parts of using restaurant coupon codes to improve your business. We’ll discuss what you want to achieve and the promo codes you can use.

We’re here to help you maximize the online coupon strategy so that your potential customers will think they save money and can get the best deal in your restaurant!

Advantages of Using Restaurant Coupon Codes For Your Restaurant

A Woman Taking Advantages of Using Restaurant Coupon Codes
A Woman Taking Advantages of Using Restaurant Coupon Codes

Using restaurant online coupons can offer several advantages for your restaurant business:

  1. Attracting New Customers: Coupon codes can be a powerful marketing tool to attract new customers who might not have tried your restaurant. The promise of a discount or special offer can entice people to try your restaurant.
  2. Increasing Customer Loyalty: Coupons can also be used to reward loyal customers. By offering exclusive discounts to repeat customers, you can build a strong base of regular diners who feel appreciated and valued.
  3. Boosting Sales: Coupons can immediately increase sales, as people are more likely to dine out when they can get a deal. This can help boost your restaurant’s revenue, especially during slower periods.
  4. Promoting New Menu Items: If you introduce new menu items or seasonal specials, coupon codes can be used to promote food to the customers. This can help generate interest and excitement about your offerings.
  5. Generating Buzz: Offering limited-time or exclusive coupon codes can create a sense of urgency and excitement around your restaurant. Customers may share the offers with friends and on social media, generating buzz and word-of-mouth marketing.
  6. Data Collection: When customers redeem coupon codes, you can collect valuable data about their preferences, dining habits, and contact information. This data can be used for future marketing campaigns and personalized promotions.
  7. Cost-Effective Marketing: Compared to traditional advertising, coupon code marketing can be more cost-effective. You can target specific demographics and track the effectiveness of your campaigns, adjusting them as needed.
  8. Seasonal and Event Promotions: Coupon codes can be used to promote your restaurant during special occasions, holidays, or local events. This can help you capitalize on increased demand during specific times of the year.
  9. Feedback and Reviews: Encourage customers to leave reviews or provide feedback after using a coupon code. Positive customer reviews can boost your restaurant’s reputation, while constructive feedback can help you improve.
  10. Trackable ROI: Coupon codes can be easily tracked to measure their return on investment. This allows you to assess the success of your marketing campaigns and make data-driven decisions for future promotions.

How to Craft an Effective Restaurant Promotion and Online Coupons Strategy

Craft an Effective Restaurant Promotion and Coupon Strategy
Craft an Effective Restaurant Promotion and Coupon Strategy

Online coupons can be a game-changer for your restaurant business. If you want to adopt this restaurant marketing, here are ways to craft an effective coupon strategy:

Know your business goal 

Before you start using restaurant coupon codes, it’s essential to figure out what you want to achieve with your restaurant. Whether you want more people to come in, tell folks about new dishes, or make more money overall, having a clear goal will help you plan how to use online shopping coupons effectively.

Choose your approach 

There are several approaches to using restaurant coupons, such as discounts on specific menu items, combo deals, or special promotions. Select the approach that aligns with your business goal and appeals to your target audience.

Execute your coupon strategy

After you’ve decided what you want to achieve and how to do it, it’s time to put your plan into action. Make sure people can easily find your best deals on your website and in different places online, like social media and emails.

Don’t do it alone

Consider teaming up with well-known coupon websites or food delivery services to make more people aware of your restaurant coupon codes. Working together can boost how many people see your coupons, making you have popular stores.

Measure, evaluate, adapt

Regularly monitor the performance of your coupon campaigns. Analyze data such as redemption rates, customer feedback, and sales figures. Use this information to adapt and refine your coupon strategy for better results.

Types of Restaurant Promo Codes You Must Try

Types of Restaurant Promo Codes You Must Try
Types of Restaurant Promo Codes You Must Try

When it comes to restaurant promo codes, variety is key. Here are some types of coupons that you should consider implementing:

Free delivery

Offering free delivery for orders above a minimum value can attract customers who prefer dining from the comfort of their homes. You can implement a point system where customers earn points, leading to free delivery after accumulating a certain number.

Buy one, get one free

Buy one get one (BOGO) deals are classic favorites. These enticing promo codes not only encourage customers to try new dishes but also enhance the overall dining experience by allowing them to explore a wider variety of menu items, ultimately leading to an increase in the average order value.

% percent off the total value

Providing a percentage discount on the total bill can be a powerful incentive for larger group orders or special occasions.

This discount, especially when applied to online purchases, not only makes dining together more affordable but also encourages customers to celebrate and share their memorable moments at your restaurant.

% discount on selected items

Highlighting discounts on specific menu items can drive attention to those dishes and boost their sales. This is especially beneficial for new or less well-known dishes that may need more of an introduction before customers are willing to try them.

Frequently Asked Questions

Are coupons an effective marketing strategy?

Yes, the best online coupons can attract new customers, encourage repeat visits, and boost your restaurant’s visibility online. When used strategically, they can be a potent marketing tool.

What to consider before you implement restaurant coupon codes?

Before using promo codes, think about what you want to achieve, how you set your prices, and how it affects the money you make. Ensure your promo codes match how people see your brand and the people you want to reach.

What makes a good promotional strategy?

A successful way to promote your business includes making clear goals, knowing your customers, picking the right places to promote, and checking how well your promotions work, especially when advertising inside the shop.


Staying competitive requires innovative marketing strategies. Embracing online coupons for restaurant discounts can give your establishment the edge it needs.

Remember to align your coupon strategy with your business goals, monitor performance, and adapt to changing market dynamics. By offering enticing deals, you’ll not only satisfy your customers’ cravings but also build long-lasting relationships and a loyal customer base!

=> Book a 30-minute call with Andrea <=

Andrea Abbondanza

Andrea Abbondanza, born in Milan (Italy) and now a proud Australian citizen, is a passionate food lover and the dynamic CEO of Seoforestaurants.com. With his rich culinary background and deep understanding of online marketing strategies, Andrea helps restaurants and cafes around the world elevate their online presence. His journey from Italy to Australia has infused his work with a unique blend of European flair and Aussie charm, making him a go-to resource for cafes and restaurants looking to elevate their digital presence and grow their businesses.

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Seo for Restaurants is a boutique agency specialised in Google Business Management, SEO and Local SEO for restaurants and Cafes.

What can we do for you?

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  • Increase the number of bookings and most importantly, increase revenue for your restaurant

Andrea Abbondanza is a passionate food lover and the CEO of Seo for Restaurants. With his rich culinary background and deep understanding of online marketing strategies, Andrea helps restaurants and cafes worldwide elevate their online presence and increase

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