Upselling Techniques: Increasing Profits for Your Restaurants

Which restaurant owner wouldn’t want to see their sales increase every time? Everyone wants that, and it can be attained through effective upselling techniques.

To maximize sales and profitability, upselling techniques can provide restaurant owners with an easy and efficient way to increase their profits. This is why we will explore various methods geared toward achieving this objective.

By utilizing these impactful upselling strategies, restaurant owners can anticipate a steady rise in their sales, resulting in amplified revenue generation!

Upselling Techniques For Restaurants

Several upselling techniques are accessible to those committed to enhancing their business performance. While there are many options available, we have compiled the best ones from the list below:

Suggest Extras

Suggest Extras For the Noodle
Suggesting Extras For the Noodles

Proposing extra items alongside the main order is a clever method that can make the dining experience even better.

Whether proposing a tasty starter, a special drink, or a yummy extra dish, this sales technique can introduce customers to new food journeys they might not have thought about before. This approach benefits from understanding customer data and involves upselling and cross-selling tactics.

Design a Menu That Upsells Itself

A Menu Highlighting The Origins of the Ingredients
A Menu Highlighting The Origins of the Ingredients

Crafting a menu that strategically highlights certain dishes can work wonders. Utilize vibrant images and descriptive language to showcase high-margin items, thereby piquing the interest of diners.

By placing these items strategically within the menu layout, you create a subtle nudge toward ordering them. This applies not just to the regular menu but also to the digital menu on your restaurant’s website design.

Know Which Menu Items Have High-Profit Margins

A Man Calculating the Bar's Profit Margin
A Man Calculating the Bar’s Profit Margin

It’s essential to fully grasp how much profit each menu item brings in. Figure out which dishes make the most money and cleverly encourage customers to choose them. This information helps the staff suggest options that not only taste great but also help boost sales for the restaurant.

Offer Dessert and Wine Samples

Offer Dessert and Wine Samples
Offer Dessert and Wine Samples

It’s tough to say no to trying out dessert and wine samples. These small tastes give customers a sneak peek into the delicious treats waiting for them, making them curious to try more than they planned.

These samples also make people feel special and excited, adding to how great the dining experience is. It’s like a sneak peek into the premium version of the meal.

Sell Package or Combo Deals

Offer Signature Packages
Offer Signature Packages

Putting together package or combo deals allows you to offer great deals.

When you bundle things that go well together and give a little discount, you give customers a way to save money and encourage them to try something they might not have thought about before.

This is like using cross-selling strategies, and it works even better when you utilize customer data from their previous visits.

Upsell on Delivery and Pickup Orders

Online Ordering Food
Online Ordering Food

The journey of suggesting more doesn’t stop when people dine in at the restaurant. You can also do the same for online food ordering and when customers pick up their food.

Use online ordering websites or apps to suggest extra things to make their meal at home even better, ultimately contributing to an improved average order value. This is done by utilizing customer data to know what they might like.

Train Servers Regularly

A Group of People Having In-person Training
A Group of People Having In-person Training

Training servers regularly is super important for making upselling work well. Teach the staff a lot about the menu so they can suggest more stuff and help customers choose items that bring in more money.

When they’re experts, it makes customers trust them more and feel happier with their experience, which is all about customer satisfaction.

Do Not Annoy the Customer

A Miscommunication Between a Customer And a Waitress
A Miscommunication Between a Customer And a Waitress

Though upselling can help profits, finding the right balance is essential. Being too pushy can make customers frustrated and leave bad restaurant reviews. Instead, aim for gentle and timely ideas that make the dining experience better without making guests feel pressured.

This is especially crucial when dealing with existing customers, as it can affect their overall satisfaction and how much they spend over time, which is called customer lifetime value.

Frequently Asked Questions

What is upselling menu items?

Upselling menu items means suggesting extra things that go well with what the customer already ordered. This improves their meal and helps the restaurant make more money, which is about increasing sales.

What is the formula for upselling?

To figure out how successful your upsell technique is, you can use the upsell conversion rates formula. You have to know how many customers you asked if they wanted more and how many said yes.

Divide the number of people who said yes by the total number you asked, then multiply the answer by 100 to get a percentage.

What are the golden rules of selling?

The important things to remember when selling are making a good connection, listening, and knowing what the customer wants.

When sellers suggest things that truly make the customer’s experience better, they can make a good difference and build relationships that last a long time.


In the ever-changing restaurant business, learning how to suggest more items to customers is a strong way to make more money and make customers happy.

This includes suggesting delicious extras, teaching servers, and making deals that give customers good value. These ideas can make dining better for customers and help restaurants make more money.

When restaurants use these techniques and know how to suggest more, they can make their menu even better, attract new customers, and give people more value, which makes the restaurant healthier financially.

Andrea Abbondanza

Andrea Abbondanza, born in Milan (Italy) and now a proud Australian citizen, is a passionate food lover and the dynamic CEO of With his rich culinary background and deep understanding of online marketing strategies, Andrea helps restaurants and cafes around the world elevate their online presence. His journey from Italy to Australia has infused his work with a unique blend of European flair and Aussie charm, making him a go-to resource for cafes and restaurants looking to elevate their digital presence and grow their businesses.

Triple Your Restaurant Bookings And 2x your deliveries

Seo for Restaurants is a boutique agency specialised in Google Business Management, SEO and Local SEO for restaurants and Cafes.

What can we do for you?

  • Be on top of Google in your local area
  • Reach new customers
  • Increase the number of phone calls
  • Increase the number of bookings and most importantly, increase revenue for your restaurant

Andrea Abbondanza is a passionate food lover and the CEO of Seo for Restaurants. With his rich culinary background and deep understanding of online marketing strategies, Andrea helps restaurants and cafes worldwide elevate their online presence and increase

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