Posting restaurant blog posts is essential if you’re looking for ways to draw new customers into your restaurant. Writing engaging blog posts about food, recipes, and cooking tips is a great way to attract potential diners. However, you might run out of ideas during the process.
No sweat; there are thousands of fresh ideas for your restaurant blog post out there. You just need to find the right trigger to write new ones. Ahead, we have compiled some restaurant blog ideas to inspire your next writings. Are you ready for some insightful ideas? Read on!
Guides for Restaurant Blog Ideas
From stories about new menus to food trends trivia, there are various blog post ideas to keep your restaurant blog updated. Check out our curated ideas below!
1. Stories About Your Restaurant
One way to bond and get more intimate with your customers is by telling stories about you and your restaurant in the restaurant blog.
You can write posts about how you got your start and the struggles you faced while working towards success as a restaurant owner. Share details of the inspirations that led to your restaurant opening, along with any photos taken during this time.
This way, you will inspire your regular customers and attract potential ones.
- The Birth of Our Restaurant
- Stories of Success: How We Broaden Our Restaurant’s Wings
2. Featured Menu Item Stories
You don’t need to have new menu items to write about your restaurant’s menu. Instead, why don’t you talk about your existing ones?
The most important part is to focus on the storytelling aspect. Feature your interesting menu item and write a story about it. Tell the readers how that menu is created and what makes it special. You can also end the story by asking the readers to share their experiences savouring the menu.
- Taste the Burst of Flavor with Burrata Salad
- Fresh from the Oven: Our Tasty Porky Pine Pizza
3. Answers To Common Questions
Sometimes, your customers’ questions can be the topic of your next blog posts. Turn the customers’ frequently asked questions into stories worth telling by incorporating some interesting additional information on the answers.
Start it easy by looking at your restaurant’s reviews on your Google Business Profile. Notice if there are any repetitive questions and turn those questions into blog posts. Also, you can directly ask the staff the most asked questions by customers during service. This way, you’ll create such informative posts that will educate and entertain your customers.
- What Makes Our Woodfired Pizza Special
- 3 Favorite House-Made Pasta with High Demand
4. Complementary Business And Organization Features
Instead of always featuring your own restaurant, try featuring other complementary businesses and organizations around your area. You can feature any kind of business and organization, from other restaurants to theme parks.
Most of the time, the business or organization you featured in your post will repost or share the link via their own platforms. As a result, you will gain traffic from social media and other platforms where they repost your work.
- 6 Things To Eat in Sydney
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5. Customer Testimonials
Your customers are sources of topics. Rely on your customers’ positive experiences; loyal customers will always have something nice to say about your restaurant.
As long as they give you their consent, use their insights and put them on your blog. You could source a simple message alongside a photo or go the extra mile and ask for an interview or even a video testimonial. This is an excellent way to get more people attracted to your restaurant.
- Customer’s Share: Why Do They Love Our Restaurant
- Customers’ Favorite: Delightful Taste of Suppli Della Settimana
6. Employee Spotlight
Tying stories to your restaurant’s employees allows customers to feel more invested in your brand. Your restaurant will come off as one that is kind and appreciative.
Also, appreciating the staff for their efforts and hard work via blog posts featuring can strengthen the connection between them and your restaurant. This way, they will most likely stay loyal to your restaurant.
- A Day in Moana’s Life: The Cheerful Chef at Our Restaurant
- Get To Know Lizzy: How It Feels to be a Cashier During Rush Hours
7. Suggestion Lists
One of the best ways to showcase the restaurant’s menu to customers is by creating suggestion lists about food or drinks for any type of various occasion. Usually, this kind of post sounds general and comes off as a soft-selling one — no wonder people like this kind of post.
As a result, you can get more traffic and shares since your readers are provided with insightful information.
- 5 Pasta Dishes for Casual Dinner with Besties
- 6 Easy-to-Make Snacks for Sleepover Agenda
8. Simple Recipes
Publishing simple recipes on your food blog is a great way to draw attention and generate website traffic quickly. Consider posting recipes that are likely to be of interest to customers.
You can also share your restaurant’s menu recipes. Of course, you don’t have to share all of your secrets if you don’t want to. Instead, try giving it a twist so that your restaurant’s secret recipes won’t leak.
- Simple Apple Pie Recipes To Make at Home
- Top 3 Orange Drinks Recipes
9. Cooking Tips
Cooking tips are also great topics for blog posts instead of just incorporating simple recipes. People love this kind of post since it is educational and give them insight into cooking.
The best part about it? You can always share about anything, even the most trivial tips, and will hardly run out of ideas. As a result, people will look up to your blog if they want to enhance their cooking skills and experiences.
- Tips for Maximizing Flavor with Spices
- The Basics of Plant-Based Cooking
10. Health and Lifestyle Posts
Though restaurant blogs typically focus on food, you’re not obligated to do the same. Instead, you can also include content related to health and lifestyle. In fact, many food blog writers make use of this angle in their content!
For instance, if your restaurant offers a vegan menu or is exclusively vegan, you can talk about the advantages and difficulties of being vegan. Restaurant blog topics centred around healthy recipes are also great ideas.
- The Benefits of Becoming Vegetarian
- The Benefits of Whole Foods
11. Restaurant Specials and Promotions
Promotions are a must-have on your main restaurant website. However, if you want to give deeper information about your restaurant news, specials, and promotions, you can create separate blog posts.
There’s no need to write a full-length post for each promotion you offer; take it easy and make it short instead. Most importantly, you put a clear, visible internal link to the promotion page directly.
This way, you’ll make it easy for your customers to access the promo from your restaurant’s blog and order the menus on the main site.
12. Food and Drink Pairings
If your restaurant serves a large selection of drinks to pair with meals, consider writing blog posts or a series of articles about food and drink combos. This will motivate your customers to order the pairings instead of a la carte.
Another option is to provide suggestions for drinks or foods that work well with popular items on the menu, even if not all of them are offered at your restaurant.
- 5 Snacks To Accompany Your Evening Tea Time
- 8 Beverages for Perfect Combos with Pizzas
13. Food Trends
As restaurant owners, it’s important to stay up-to-date with current and upcoming food trends. Consider imparting this knowledge to your blog posts. Most of the time, people love to look for trending stuff, including food.
Make sure to use captivating headlines to draw in those curious eyes. As a result, you’ll get increasing traffic in no time.
- 11 Surprising Food Trends in 2023
- 9 Unusual Food People Fancy This Summer
Frequently Asked Questions
What are the best ways to promote my restaurant on social media?
Some of the best ways how to promote food and other menus from your restaurant on social media are setting up a Google Business Profile, adding ordering links on social media, tapping into audiences on relevant social media platforms, offering promotions, and creating blog posts.
How can I create a memorable dining experience for my customers?
To create memorable dining experiences for your customers, make sure you provide excellent service with delicious menus and a cozy atmosphere. Moreover, please make sure that the food served to the customers lives up to their expectations.
How can I stand out in a crowded food industry?
To stand out among other competitors in the food industry, you have to showcase that you offer special menus to the world via blog posts, local events, or even collaborations with other businesses. Make sure to gain many exposures to attract more customers.
How can I use customer testimonials to attract more customers?
Another tip for attracting new customers with customer testimonials is using social proof and visual content that is trustworthy and engaging, whether in the form of pictures, videos, or blog posts. Then share them via your restaurant’s social platforms.
How can I use employee feature stories to showcase my restaurant’s unique culture and team?
Showcase your restaurant’s unique culture and team by making employer brand videos, employee testimonials, behind scenes of everyday working situations, and employee spotlights. You can feature these contents in blog posts or social shares.
All in all, restaurant blogging is a great way to attract new customers and keep your regulars coming back for more. By posting about menu updates, staff spotlights, or insightful tips, you can give potential customers a taste of what they can expect when they come to your restaurant.
Trying out a few of these restaurant promotion ideas via blogging is a great way to get started in promoting your restaurant blog. Remember that it may take trial and error to find what works best for your restaurant and customers. Thus, never be afraid to experiment!