A Win-Win Strategy: Restaurant Affiliate Marketing Explained

Imagine this: You’re at your favorite local restaurant, enjoying your go-to dish, and a brilliant idea strikes. Why not share your love for this culinary gem and make some extra cash along the way?

If you’ve ever had that thought, you’re a restaurant owner looking to boost your business and engage with a wider audience, restaurant affiliate marketing is the answer.

Ahead, we’ll explore restaurant affiliate marketing, covering its definition, operation, and transformative potential for eateries of all sizes in the restaurant industry. Plus, we’ll share essential tips for restaurant owners to succeed in their affiliate programs. Let’s begin!

What is Restaurant Affiliate Marketing?

Two guys discussing restaurant affiliate
Two guys discussing restaurant affiliate

Restaurant affiliate marketing is a strategy where individuals or websites promote a restaurant’s products or services through unique affiliate links.

When customers use these links to make purchases, the affiliate earns a commission, usually some percentage of the sale. This mutually beneficial approach helps restaurants increase their online presence and attract new customers while rewarding affiliates for driving business their way.

It’s essentially a performance-based restaurant marketing model that can benefit both restaurant owners and those promoting their offerings.

How Does Restaurant Affiliate Marketing Work?

A restaurant website with affiliate
A restaurant website with an affiliate

Restaurant affiliate marketing works by allowing individuals or websites (affiliates) to promote a restaurant’s products or services using special affiliate links. These links are unique to each affiliate, and when a customer clicks on one and makes a purchase, the affiliate earns a commission, commonly some percentage of the sale.

Restaurant owners can set up affiliate programs to track these referrals and reward affiliates for bringing in new business. This system drives more customers to the restaurant while also providing a source of income for the affiliates.

It’s a win-win, as the restaurant benefits from increased sales, and affiliates profit from their marketing efforts.

Tip for Restaurant Owners Using Affiliate Marketing

A woman opening a restaurant website with affiliate
A woman opening a restaurant website with an affiliate

For restaurant owners diving into affiliate marketing, communication is key. Maintain a clear and open dialogue with your affiliates. Provide them with the necessary tools and resources, such as eye-catching promotional materials and information about your menu and special promotions. Also, ensure they fully understand your brand and values.

Regularly analyze the performance of your affiliates to identify what’s working and what’s not. This feedback loop will eventually help you fine-tune your affiliate program and maximize its effectiveness in attracting new customers and boosting your restaurant’s revenue.

Best Restaurant Affiliate Programs

If you’re looking to explore the world of restaurant affiliate marketing, here’s a curated list of some of the best restaurant affiliate programs to consider.

Restaurant Engine Affiliate Program

Restaurant Engine
Restaurant Engine

This referral program caters to consultants, restaurant owners’ friends, bloggers with restaurant-focused audiences, and loyal restaurant enthusiasts looking to boost their favorite eateries online.

What sets it apart is that you’ll get $100 for every customer referral. Here’s how it works:

  1. Register on their website.
  2. Simply recommend Restaurant Engine to your clients or friends by sharing your unique affiliate tracking URL that they’ll provide you.
  3. They’ll keep a record of your customer referrals, verify them, and once confirmed, you’ll receive a $100 payment via PayPal.

Restaurant.com Affiliate Program


The Restaurant.com affiliate marketing program is an excellent way to boost your online income. Simply add their link to your website or email campaign, and you’ll earn a commission for each click that results in a purchase.

Your visitors can save on dining and more with their Gift Certificates and Specials. Plus, registered affiliates get access to detailed online reports on traffic, sales, and commissions earned.

Also, you can log in to your account anytime to find a variety of banner ads, emails, and creative materials, each with a unique tracking code to monitor visitors and credit your account.

Tundra Restaurant Supply Affiliate Program


The Tundra Restaurant Supply affiliate program connects you to eTUNDRA.com. They offer an extensive range of kitchen items, from food prep to seating, all at competitive prices. This program is perfect for restaurant managers and event coordinators seeking top-notch tools for their businesses.

Benefits include earning commissions on eTUNDRA.com sales, enticing banner creative, and janitorial supplies for facility maintenance.

If your audience includes restaurant owners and managers, this program is a valuable resource for high-quality, name-brand tools essential for a successful dining establishment.

Napkins.com Affiliate Program


Becoming a Napkins.com Affiliate opens the door to offering case-level pricing to your visitors, all without the complexity of wholesale contracts. With a customer base seeking products in bulk, you can benefit from higher shopping cart rates, translating to above-average profits.

You can earn commissions ranging from 2%-13% for every sale resulting from a click on your website. Gain access to specially coded links, banners, real-time tracking, and more.

Furthermore, you can enjoy perks like a 60-day cookie, a $100+ average order value, responsive affiliate support, and a 5-star rating as a Google Trusted Store.

TouchBistro Affiliate Program


With TouchBistro’s Partner Program, you’ll earn $100 per demo and a whopping $1000 per sale when you introduce restaurateurs to TouchBistro.

This program offers multiple benefits: you can offer products and services related to their software, generate additional revenue with every successful referral, provide more value to your customers, and enjoy a transparent sales process with real-time updates.

Moreover, they’ll equip you with the necessary tools, contacts, and education for success.

You can refer customers through word of mouth, website advocacy, or custom marketing campaigns.

Frequently Asked Questions

What are affiliate marketing’s three pillars?

The three pillars of affiliate marketing are advertisers, publishers (affiliates), and consumers.

What is the main golden rule of affiliate marketing?

The main golden rule of affiliate marketing is to disclose your affiliate relationships transparently.

What are the KPIs in affiliate marketing?

Key Performance Indicators (KPIs) in affiliate marketing typically include metrics such as clicks, conversions, revenue, and return on investment (ROI).


In conclusion, restaurant affiliate marketing offers a delicious blend of opportunities for both food enthusiasts and restaurant owners. For restaurant owners, it’s a recipe for expanding their customer base and revenue streams. With clear communication and a keen eye on performance, success is just a few clicks away.

Explore the best restaurant affiliate programs above, each offering unique benefits and earning potential. Those partnerships can turn your recommendations into cash. So what are you waiting for? If you need further restaurant tips, contact us at SEO for Restaurants now!

Andrea Abbondanza

Andrea Abbondanza, born in Milan (Italy) and now a proud Australian citizen, is a passionate food lover and the dynamic CEO of Seoforestaurants.com. With his rich culinary background and deep understanding of online marketing strategies, Andrea helps restaurants and cafes around the world elevate their online presence. His journey from Italy to Australia has infused his work with a unique blend of European flair and Aussie charm, making him a go-to resource for cafes and restaurants looking to elevate their digital presence and grow their businesses.

Triple Your Restaurant Bookings And 2x your deliveries

Seo for Restaurants is a boutique agency specialised in Google Business Management, SEO and Local SEO for restaurants and Cafes.

What can we do for you?

  • Be on top of Google in your local area
  • Reach new customers
  • Increase the number of phone calls
  • Increase the number of bookings and most importantly, increase revenue for your restaurant

Andrea Abbondanza is a passionate food lover and the CEO of Seo for Restaurants. With his rich culinary background and deep understanding of online marketing strategies, Andrea helps restaurants and cafes worldwide elevate their online presence and increase

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