As restaurant owners, you must always look for new ways to connect with your loyal patrons and keep them up-to-date on the latest happenings at your place. One of the most effective tools in the arsenal? Email newsletters.
In the age of social media, it may seem like email is a thing of the past. But for restaurants, newsletters are a vital lifeline to customers—a way to directly share updates, promotions, and exciting news.
Ahead, we’ll learn how restaurant newsletters can elevate your restaurant marketing strategy. Keep reading to learn more!
What is a Restaurant Newsletter?
A restaurant newsletter is a communication tool restaurants use to keep their customers informed about the latest news, events, and menu updates. It is typically sent out via email regularly to your subscribers’ lists who have opted-in to receive updates from the restaurant.
The newsletter may include various content, such as announcements about new menu items or special promotions, behind-the-scenes stories about the restaurant’s history or staff, recipes or cooking tips, and information about upcoming events or community initiatives.
In addition, the newsletter’s tone should be friendly and conversational, focusing on building a sense of community around the restaurant brand.
Restaurant Newsletter Best Practices
To create an effective restaurant newsletter for email marketing, it is important to carefully follow the best practices to match the interests of your target audience. We have curated the best practices to get you started:
Create a Plan for Your Newsletter
Creating a plan for your restaurant newsletter is an essential best practice to ensure that your newsletter is effective and engaging. Here are some tips to guide you in creating a plan for your restaurant newsletter:
- Set your goals: Determine the purpose of your newsletter—whether it’s to increase foot traffic, promote new menu items, or build brand awareness. This will help you focus your content and tailor it to your target audience.
- Define your target audience: Identify who you want to receive your newsletter and their interests and preferences. This allows your content to resonate with them.
- Establish a content strategy: Plan out the types of content you want to include in your newsletter, such as recipes, behind-the-scenes stories, promotions, or events. Make sure you send valuable and relevant content to your target audience.
- Choose a frequency: Decide how often you want to send out your weekly, bi-weekly, or monthly newsletter. This helps establish brand consistency which eventually leads to loyal customers’ readership.
A clear, concise newsletter strategy and plan will help you carry out your restaurant newsletter smoothly.
Build Your Newsletter Templates
The next step is building your own newsletter template. Building templates helps to create a consistent design and layout for your newsletter, making it recognizable and easy to navigate for your subscribers.
Usually, a newsletter template includes the following sections:
- Header: Include your restaurant’s logo, name, and any branding elements that help to establish your visual identity.
- Introduction: Provide a brief overview of what subscribers can expect in the newsletter.
- Latest News or Events: Highlight any recent news or events related to your restaurant, such as new menu items, special promotions, upcoming events, or community involvement.
- Featured Content: Choose a few key pieces of content to highlight in each newsletter, such as secret recipes, behind-the-scenes stories, or customer testimonials.
- Call-to-Action: Include a clear call-to-action in your newsletter, encouraging readers to visit your restaurant, make event reservations, online orders, or follow you on social media.
- Footer: The footer should include important information such as your restaurant’s address, phone number, website, and social media links.
Make sure to choose a template that aligns with your website template and brand identity and is visually appealing. Consider factors such as color scheme, font style, and spacing to ensure your template is eye-catching and easy to read.
Next, customize the template to fit your specific needs. This may involve editing the sections, adding or removing images, or adjusting the formatting to match your brand guidelines.
Ensure that your template is mobile-friendly. Many people access their emails on mobile devices, so your newsletter must be optimized for smaller screens.
Finally, test your template before sending it out. Send a test email to your personal address and review it on different devices to ensure it looks and functions as intended.
Write a Catchy Subject Line
Ditch the old, plain subject email template and write a catchy one instead! The subject line is the first thing subscribers will see when they receive your email, and it can make the difference between whether or not they decide to open it.
Here are some tips to guide you in writing a catchy subject line:
- Keep it short and sweet, ideally no more than 6-8 words.
- Use action words, such as “don’t miss out”, “limited time offer”, or “exclusive access”, to create a sense of urgency or excitement.
- Be creative and playful by using puns, rhymes, or humor to grab the reader’s attention.
- Offer a sneak peek or tease using phrases like “sneak peek inside” or “take a look at what’s new”.
Take the time to craft a compelling and attention-grabbing email subject line that accurately reflects your newsletter’s content.
Personalize Your Messages
Customers fancy a sense of connection and engagement; hence personalizing messages in restaurant newsletters is an effective way to build new and existing customers’ loyalty and engagement.
To do this, you can start by collecting customer data through surveys, forms, or analyzing purchase history. After collecting the data, segment your email list based on shared characteristics like location, age, or food preferences.
When specific segments have been created, tailor your newsletter’s content to each segment’s interests, such as featuring promotions or recipes that highlight their favorite dishes.
To add more sense of connection, use personalization tags to insert the customer’s name or other relevant information into the email. And you can also send targeted offers or promotions based on personalized customer data.
Use Food Images to Attract Consumers
Humans are visual creatures, hence the love for visual imagery, including in restaurant newsletters. Thus, incorporating high-quality photos into your restaurant newsletters is very recommended.
Follow these simple guides:
- Use high-quality images of your food that are well-lit and varied.
- Highlight specialty items and feature them prominently.
- Use mouth-watering descriptions that create a sensory experience.
- Keep it simple by strategically placing only a few key images throughout the newsletter.
Frequently Asked Questions
Should restaurants have an email list?
Yes, restaurants should have an email list as it’s a cost-effective way to stay connected with customers and drive business. By offering exclusive promotions and personalized recommendations, restaurants can create a strong customer bond and ultimately boost revenue.
Is it legal to use email lists?
Using email lists for marketing is legal if done in compliance with anti-spam laws, such as CAN-SPAM Act and GDPR. Restaurant businesses must obtain consent, provide opt-out, include accurate sender information, and avoid deceptive content. Violating these laws can lead to fines and reputation damage.
How do I get a free email list?
You can get free emailing lists from online providers like Hunter.io, Seamless.AI, Referrals, Spokeo, LeadsPlease, YellowPages, and many more. Choose the one according to your needs.
In conclusion, restaurant newsletters are a powerful form of email marketing for restaurants. It helps build brand loyalty, increase engagement, and drive sales.
Following the best practices of restaurant newsletters outlined in this article, you’ll create newsletters that entice customers to make repeat visits to your restaurant business.
Whether you’re a small local eatery or a large chain, there’s no better way to stay connected with your customers than through a well-crafted newsletter.
So why wait? Start crafting your own restaurant newsletters today and begin reaping the benefits of increased customer engagement, loyalty, and revenue. If you need further professional help with restaurant newsletter ideas, contact us at SEO for Restaurants now!