Andrea AbbondanzaIf you own a restaurant, you must know the importance of being visible to your potential customers. With so many eateries popping up daily, standing out from the crowd can be challenging. This is where Google Maps Restaurant comes in handy.
Utilizing this powerful tool can increase your restaurant’s visibility and attract more hungry diners to your establishment.
Ahead, we’ll explore how you can use Google Map Restaurant to your advantage and make your eatery the go-to destination for foodies in your area. So, let’s get started!
How To Add Your Restaurants on Google Maps
In this list, we’ll share some simple and easy-to-follow steps to help you add your restaurants to Google Maps in no time. Keep reading to learn more about Google Map restaurant!
Go to Google Business Profile
The first step in adding your restaurant to Google Maps is by accessing the Google Business Profile (GBP) site. Go to the Google Business Profile site, and on the homepage, click the “Manage Now” button; you’ll be directed to the next page.
Write your restaurant’s name into the “Search Box”
On the next page, you’ll need to enter a few business details to get started. The first detail that you’ll need to insert into the “Search Box” is your business name.
After that, click the “Continue” button, and you’ll be directed to some options that best describe your business type. There are three types: Online retail, Local store, and Service business.
Enter your restaurant’s website
On this page, you’ll need to fill in the box with the URL of your restaurant website. This step is optional—so you can skip it and leave it blank if your restaurant’s website is still under maintenance or not ready. Later on, you can edit it on the “Edit Profile” page in GBP.
Choose the business category that fits best
The next step is entering a business category. Help customers discover your business by industry by adding a business category that best describes your restaurant.
Some of the common business categories examples are American restaurants, Mexican restaurants, Mediterranean restaurants, fast-food restaurants, bakeries, ice cream parlors, and many more.
Enter your business address
After choosing business categories, the next step is entering your business address. Add a location where customers can visit your business in person.
Depending on your business’s location, some required information includes country/region, street address, suburb, state, postal code, city, or province.
Add your contact details
Help your customers get in touch by including your restaurant’s contact details. This includes the phone number and website. However, you can skip this step as it’s only optional.
Finish and verify your restaurant
After everything has been set, it’s time to verify your restaurant. To start your verification, enter your phone number. You can skip this optional step and verify later on, though.
The next optional steps are adding business hours, messaging button, dining modes, business descriptions, and photos of your menus and dishes. Remember that these steps are skippable, so you can fill in the information later on.
Steps To Ranking Higher in Google Maps
Creating a Google Business Profile account is only the beginning. Many businesses find it difficult to get their list to get on the top of the search results. However, the right approach and strategy can improve your Google Maps ranking and drive more traffic to your website.
Here are the steps to rank higher in Google Maps and get your business noticed by potential customers:
Post Linked Content
Posting linked content, including photos, can be crucial in boosting your ranking on Google Maps.
Your updates can and should cover various topics, such as limited-time promotions, upcoming events you’re organizing, hyperlinks to insightful blog articles, or any other updates about your business.
By providing valuable and relevant information through linked posts to potential customers, you increase the likelihood of your business appearing higher in search results.
Also, incorporating high-quality images that accurately depict your products or services can further enhance your SEO efforts.
Optimize the Web Presence for Local Organic Search
To rank higher in Google Maps, optimizing your web presence for local organic search is important.
This means ensuring your website and online profiles (like GBP) have accurate and up-to-date information about your business’s location, hours, services, etc. Also, you can conduct an SEO or Google Business Profile audit to ensure your website is optimized for SEO.
By doing this, Google’s algorithm will recognize your business as relevant to local search queries and show it to potential customers looking for businesses like yours in their area.
Use Local Business Schema
Local business schema refers to a structured data markup that provides Google with specific details about your business. With it, businesses can put special codes around their content, making it easier for Google to read and organize.
It covers the same details as a Google Business Profile, which helps Google check that everything is correct.
By using local business schema, you’re essentially providing Google with a clear understanding of your business and its location, making it easier for them to feature your business prominently in relevant search results.
Embed the Google Map on Your Site’s Contact Us Page
Want your business to appear higher up on Google Maps? There’s a simple step you can take: embed the Google Map link on your “Contact Us” page.
To do this, go to Google Maps, search for your business, and click on the “Share” option. You can select “Embed a map” from there and copy the code provided. Then, paste that code onto your business’s “Contact Us” page on your website.
By embedding the Google Map, you’re making it easier for both your customers and Google to locate your business. This helps boost your ranking on Google Maps and guide potential customers to visit your physical location.
Frequently Asked Questions
Why Google Business Profile is a Must-Have for Restaurants?
Google Business Profile is a must-have for restaurants because it boosts online visibility, provides crucial information to customers, showcases reviews and ratings, allows for direct communication through posts, and offers valuable analytics for data-driven decision-making. It enhances credibility, attracts new customers, and drives business growth.
How do I use Google Maps for restaurants?
Restaurants use Google Maps to increase visibility, provide accurate information, engage with customer reviews, share updates, analyze insights, enable online reservations, showcase menus, and highlight delivery/takeout options. It helps attract customers and optimize their dining experience.
Why does Google Maps only show some restaurants?
Google Maps only shows some restaurants due to factors like business verification, relevance to the search query and location, user reviews and ratings, the accuracy of business information, and Google’s selection process to provide a representative sample of available options.
Conclusion
All in all, Google Maps is a powerful tool to help restaurants of all sizes and specialties improve their visibility and attract more customers.
Tools like Local Business Schema and embedded maps can improve your visibility on search results and maps. Plus, adding photos and reviews gives a sneak peek to potential customers.
So if you’re looking to take your restaurant website game to the next level and compete in the market, don’t overlook the power of Google Maps.
If you need help registering your restaurant to Google Business Profile and Google Maps and optimizing it, contact SEO for Restaurants for a professional service!
