Crafting the Perfect Google Business Description for Restaurants

Are you hungry for success? A compelling and unique restaurant’s Google Business description can be the difference between your restaurant getting noticed or remaining in obscurity.

With the right content and keywords, potential customers can easily find your business through local search results. You can also stand out from the competition with a captivating description of what makes your restaurant unique.

So show off your culinary artistry and spread the word about your delicious offerings by crafting an unforgettable Google Business Description. Learn more here!

What is the Google Business Description for Restaurants?

Google logo seen displayed on a smartphone
Google logo seen displayed on a smartphone

Google Business Descriptions for Restaurants are short descriptions or summaries of a restaurant’s offerings that appear in Google search results when people look online for places to eat.

These brief snippets give potential customers a sense of what sets your restaurant apart from the competition and why they should dine with you.

Why is Your Google Business Description Important?

An example of Google Business Profile description from Abaca restaurant
An example of a Google Business Profile description from Abaca restaurant

Writing a descriptive, informative, and accurate Google Business description is essential to setting up a business online so that Google and other search engine algorithms can quickly identify your business when people are searching for services you offer.

An effective Google Business description also helps ensure that your business will come up in the top results of relevant searches.

A detailed description will also provide enough information to let users know what type of business it is, what services it provides, and how customers can contact you, so potential customers can expect the experience they’ll get from your restaurant.

Additionally, including keywords related to your industry or services will help to improve SEO rankings so that more targeted customers can find you easily.

How Long Should a Google Business Profile Description be?

Best practices for Google Business description length
Best practices for Google Business description length

Based on the best practices guideline by Google Merchant Center Help, it is best to write 160 – 500 characters filled with the most important details about your restaurant in your Google Business Profile description. By adhering to this guide, your potential customers will get an idea of what experience they’ll get.

Using up to 5,000 characters is also possible if you want to elaborate your description. However, they must click to get an in-depth look at the details.

What Should Google Business Description Include?

An example of Google Business Profile description from The Sushi 2016 restaurant
An example of a Google Business Profile description from The Sushi 2016 restaurant

A great Google Business description depicts your business despite the characters’ limitations. Here’s the list of the things to include in your description:

Your Restaurant’s Basic Information

Always start with the basics — the essential part of a business description. Include your business name, business hours, specialty, and physical business address. Usually, these three aspects are what make potential customers interested in learning more about your restaurant.

Unique Selling Propositions (USP)

Mention what sets you apart from other restaurants in the area. You can include phrases like “The first Sushi Burger in town” or “The one and only Pasta Pizza in town”. This way, you can attract customers so that they are interested in experiencing unique menus at your place.

Relevant History

Sometimes, people are more interested in your restaurant’s story than the menu itself. Thus, if your company has an interesting or relevant history, include a short sentence about it in your copy. This way, you can spark curiosity from potential customers and eventually lure them into coming to your place.

High-Value Keywords

High-value keywords are words or phrases that best describe what you offer and what people are searching for. Using high-value keywords in your Google Business description can boost your visibility and allow potential customers to find you more easily.

Tips for Writing Google Business Descriptions for Restaurants

A woman writing Google Business descriptions for restaurants
A woman writing Google Business descriptions for restaurants

To help you create a compelling Google Business description, we recommend you follow these tips:

  • Mention the primary business category
  • Highlight any high-value products/services that set you apart from competitors
  • Specify a target location or service area business for easy access for the customers
  • Include one or multiple unique selling propositions (USPs)
  • Add relevant social proofing (founding date, history, or achievements)
  • Use positive adjectives to describe your restaurant
  • End the description with CTAs, such as “Book your table now!” or “Order yours now!”
  • Avoid adding links/URLs
  • Avoid including limited special offers (these belong to Google Business posts instead)

Frequently Asked Questions

Can I update my Google business description for my restaurant, and if so, how often should I do it?

Yes, you can update your restaurant’s Google Business description regularly to keep it up-to-date. You can do this once every week to make sure that every update is fresh and accurate for your potential customers.

Does having a well-written Google Business description help my restaurant’s search engine ranking?

Unfortunately, having a well-written Google Business description only helps a little to improve your restaurant’s search engine ranking. However, it’s still advised to insert relevant keywords to your description to match your potential customers’ search intents and eventually let them know what they’re going to experience.

What are some tips for crafting an effective Google business description that accurately reflects my restaurant’s brand and offerings?

Here are some tips to craft and optimize your description:
1. Use clear, concise language that accurately describes your restaurant’s offerings.
2. Ensure your description includes current information about your restaurant’s specialty, business hours, and services.
3. Incorporate relevant keywords so that potential customers can more easily find you in online searches.
4. Provide a short overview of why customers should visit your restaurant over competitors.
5. Insert CTAs.


Whether you own or manage a restaurant, a well-crafted Google Business Profiles description is essential for success. With just a few sentences, you can convey your voice and show potential customers why your restaurant should take top priority in their minds.

Furthermore, by utilizing keywords that align with the search intents of your target audience, you can also reap the marketing rewards that come with increased search visibility. So don’t underestimate the importance of writing a compelling description on your Google Business page — it’s an economical and powerful way to gain attention online.

If you want to craft a compelling Google Business description every time, partner with SEO for Restaurants now. Our experienced team is ready to make your Google Business description stands out from the competition in no time. Contact us now!

Andrea Abbondanza

Andrea Abbondanza, born in Milan (Italy) and now a proud Australian citizen, is a passionate food lover and the dynamic CEO of With his rich culinary background and deep understanding of online marketing strategies, Andrea helps restaurants and cafes around the world elevate their online presence. His journey from Italy to Australia has infused his work with a unique blend of European flair and Aussie charm, making him a go-to resource for cafes and restaurants looking to elevate their digital presence and grow their businesses.

Triple Your Restaurant Bookings And 2x your deliveries

Seo for Restaurants is a boutique agency specialised in Google Business Management, SEO and Local SEO for restaurants and Cafes.

What can we do for you?

  • Be on top of Google in your local area
  • Reach new customers
  • Increase the number of phone calls
  • Increase the number of bookings and most importantly, increase revenue for your restaurant

Andrea Abbondanza is a passionate food lover and the CEO of Seo for Restaurants. With his rich culinary background and deep understanding of online marketing strategies, Andrea helps restaurants and cafes worldwide elevate their online presence and increase

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