If you’re an owner of a restaurant in Australia, you know how much effort you must put into drawing customers to your restaurant and competing in the restaurant industry. One of the best steps to do this is by creating an engaging, informative location page.
This page should explain important things, such as where your restaurant business is located, what kind of cuisine you offer, and other relevant information.
In addition, you can use this page as an opportunity to showcase the unique experiences that make your restaurant stand out from other competitors around the area.
If you’re unsure how to create a compelling location page, we have compiled a few location page tips for restaurant in Australia so that you can bring more customers through your doors. Read on!
What are Location Pages?
Location pages are web pages that provide information about your restaurant’s location where you serve your customers. For restaurants, this page will include the following:
- Address of the restaurant
- Contact information
- Additional details, such as the type of food and the amenities offered
Location pages are important for your restaurant to attract customers who may not be familiar with your place and need some basic information. Moreover, a good restaurant location page can help build trust with potential customers by providing accurate and up-to-date information.
10 Location Page Tips for your Restaurant in Australia
Planning to create a compelling restaurant location page in Australia? Follow these thorough restaurant location analysis tips for the best result!
1. Feature Identical NAP Details
The first location page tips for restaurant include detailed NAP. When creating a location page, it is important to ensure that your restaurant Name, Address, and Phone Number (NAP) details are included.
This information is key for search engines like Google to determine where the business should rank in geo-specific searches.
Making sure that your NAP information is accurate and consistent across your restaurant location page, website, and Google My Business listing is crucial for impacting the Local Pack ranking factor. This way, potential customers won’t be confused or misinformed.
2. Use Location-Specific Keywords
Similar to NAP, the next important location page tips for restaurant is using specific keywords. To help search engines indicate that your restaurant location page applies to a specific location, put location-specific keywords throughout the content, as well as in the meta tags (title, meta description, h1) and URL path. This will help ensure your business appears in relevant search results in local SEO.
For instance, if “A restaurant” has two different physical locations that deliver services, each branch has to have a separate page per location. For each page, the restaurant can input different location-specific keywords that suit the area.
3. Include Location-Specific Content
As important as the second location page tips for restaurant, it is necessary to include content that is specifically tailored to each location.
However, if you own more than one branch or restaurant with different locations, avoid copying and pasting the same content across multiple locations and merely changing the keywords. This can result in duplication, which can negatively impact search engine rankings.
To ensure that each page is unique, be sure to customize the content for each individual listing. Several things to be included in your content are the products or brand, services, nearby locations, menu, and a unique selling proposition (USP). These things can help potential customers to fund your restaurant’s exact location.
4. Include Business Hours
Nothing is more annoying for a customer than searching for a business’ hours, driving to their place, and discovering that they are closed due to the hours being listed incorrectly, either on their website or GMB listing.
To avoid such an issue, be sure to provide accurate business hours on your restaurant location page — these hours should match those listed on your GMB listing exactly. Using this location page tips for restaurant, there’ll be no future concerns about mismatched information.
5. Feature Customer Reviews
Google reviews carry weight when it comes to boosting local search and Local Pack rankings, as Google favors fresh content. Moreover, positive reviews can help earn the trust of other customers.
Most consumers will read at least five or ten reviews before deciding to visit a restaurant. If your reviews are few or your rating is affected by negative reviews, consider implementing a reputation management strategy to gain more high-quality feedback.
6. Provide Directions & Share Your Location
Similar to the importance of opening hours, providing customers with clear, accurate directions to your restaurant is also essential.
You can also enhance their experience by listing nearby businesses and prominent place markers to help them locate your place easier.
Furthermore, incorporating a Google Maps widget on your restaurant website with a pinpoint right restaurant location feature lets customers easily click for driving instructions.
7. Include Location-Specific Images
For each branch listing of your restaurant, include relevant images to help your customers get a preview of your business location with images and videos.
This helps them to become familiar with your place, set expectations, and build trust — since clear image guides usually indicate a non-sketchy place.
For instance, include the interior/exterior of the restaurant, the menu, and staff members. Remember to optimize all image content for restaurant SEO when adding it to the location page.
8. Use a Relevant CTA
To make customers actually want to spend their money at your restaurant, you must set a relevant CTA on your location page or website. Trust us, the right CTA is a powerful tool to engage customers!
Encourage customers to take specific actions with the appropriate CTA, for instance: Find Our Location, Book a Table, or Request an Appointment.
Remember that the CTA should lead to answering your goal of customers’ actions. Therefore, it is recommended to craft the CTA from the customers’ POV.
9. Apply Schema Markup
Schema markup is a structured data language that is added to your restaurant website in a format that helps Google understand your business, making you eligible for rich search results. In short, this thing helps generate codes to paste throughout your source code or CMS.
If you’re unsure about this, have a look at Schema.org for the full list of markups. Remember only to use types that accurately reflect the content of your restaurant location page when applying the schema to it.
Make sure you follow the guidelines provided by Google. As this thing is quite complex, you can always ask for professional help to handle the schema implementation.
10. Add Relevant Internal & External Links
The final tip for a location page creation is to include both internal and external links that are relevant to your restaurant. These links help provide additional resources that can promote your restaurant.
You can apply the internal linking toward specific products or services within your restaurant blog posts on the website. Furthermore, you can also include external sources such as location-specific social media platforms, local directories, press releases covering your restaurant, and popular directory listings.
Eventually, these quality links will help increase your restaurant rankings.
Most Frequently Asked Questions
Do Location Pages Work for SEO?
Yes, location pages definitely work for SEO, as long as you construct them properly with the right structural elements, on-page SEO factors, and copywriting. Therefore, you have to build the page by following SEO best practices.
Why Do They Help SEO?
Location pages help SEO as they provide Google with the context of where your restaurant serves its customers in Australia. Therefore, it is important to have separate location pages for each restaurant branch to add more context and a better possibility to rank for high-value keywords.
What Makes a Good Location for a Restaurant?
To draw in new customers, a restaurant location must attract a high level of traffic. If more people come to your restaurant, more opportunities are there to attract more new customers to your restaurant. Therefore, creating a good, compelling location page is crucial.
What Should Be Considered When Choosing a Location for Your Restaurant?
When choosing a location for your restaurant, the most important thing to consider is the customer base. To enhance the customer base, you should also consider things such as accessibility, zoning laws, foot and car traffic, and competitors.
Creating an appealing SEO locations page is not as difficult as it may seem. By following the location page tips for restaurant above, you can create a website that will give your restaurant a strong online presence and eventually rank high in search engines.
Keep in mind that first impressions are everything, so putting in the extra effort to make sure your restaurant location page looks its best is worth it. Also, don’t forget to use the SEO for Restaurants method to top it off.
After all, with a little bit of time and effort in following these location page tips for restaurant, you could be welcoming new customers through your doors in no time.