The Best Pizza in Fitzroy North
Embracing a “What’s Fresh Today” philosophy, Piccolino’s Head Chef & Partner, Andrea Fioriti, serves diners authentic Italian cuisine inspired by his cherished homeland.
The Challenge
Piccolino, a neighborhood trattoria pizzeria located in Fitzroy North, is dedicated to delivering an exceptional dining experience. In 2020, Piccolino faced significant revenue declines due to lockdown restrictions, preventing customers from dining in the restaurant for public health reasons. Responding to this challenge, Piccolino made strategic investments in SEO, Local SEO, and Social Media campaigns to enhance visibility and prepare for the reopening of activities post-lockdowns.
Our Strategy
Our strategy centers around optimizing SEO and Local SEO for Piccolino, situated in Fitzroy North and neighboring suburbs, including Carlton, Collingwood, Clifton Hill, Thornbury, Abbotsford, and Northcote. Over the course of a year, we achieved a remarkable 201.96% increase in phone calls, table reservations, and takeaway orders. The combination of exceptional food quality, top-notch service, rebranding efforts, and website reconstruction all contributed to enhancing performance and elevating the venue’s popularity in Melbourne. Additionally, our Local SEO for Restaurants efforts played a crucial role in boosting awareness and driving up bookings for both tables and functions.
Increase in Revenue
Apr 2020 – Apr 2021 vs
May 2021 – Feb 2024
Increase in Phone Calls and Bookings
Apr 2020 – Apr 2021 vs
May 2021 – Feb 2024
Increase in Conversion Rate
Apr 2020 – Apr 2021 vs
May 2021 – Feb 2024
The Results
During Melbourne’s 2020/2021 lockdown, Piccolino Pizza witnessed a substantial surge in takeaway orders, followed by a significant uptick in phone calls and table bookings from 2022 to 2024. Revenue experienced a notable 58% increase, while phone calls and bookings skyrocketed by an impressive 201.96% from April 2020 to April 2021 compared to May 2021 to February 2024.
The conversion rate surged by an astounding 355.55%, reflecting the heightened number of website visitors who proceeded to make phone calls or bookings during the specified timeframe.
Furthermore, the business made the strategic decision to reduce its opening days from 6 to 5 days, driven by consistent revenue growth. This move was supported by a robust local positioning strategy, resulting in a significant expansion of both local and wider audience reach.
What Our Client Says
“Andrea and the SEO for Restaurants team excelled in their work for Piccolino. Phone inquiries, table bookings, and takeaway orders have surged since our partnership began.”
Andrea Fioriti
Head Chef & Partner of Piccolino,
Fitzroy North, Melbourne
